Autobiography

Akhmetova Z.B. - graduate 1996. Faculty of Economics and Sociology, Department of Organization and Management of the Kazakh State University named after Al-Farabi. In 1998 She graduated from the magistracy department of "Economic Theory" (with honors). After graduating from the magistracy enrolled in full-time graduate school. In 2010 she defended her thesis on "Improving pricing in the consumer market: institutional and economic aspects." Since 2002 she worked at the department of "Economic Theory" as a teacher. Since 2003 worked as a senior teacher. Since 2011, she worked as an acting associate professor at the Department of Management and Marketing. From 2012 to 2013 she worked as deputy head of the department for research and innovation activities and international cooperation. Since 2016 he has been working as a senior lecturer at the Department of Management and Marketing. The pedagogical experience is 22 years. He conducts lectures and seminars in the following disciplines: marketing, branding, marketing management, service marketing, international marketing, outsourcing in logistics, PR and marketing promotion, pricing, general transport course, unified transport system, international management. Developed UMKD in the following disciplines: "Marketing", "PR", "Service Marketing", "Marketing Management", "Consumer Products Branding", "International Marketing", "Consumer Behavior", "Outsourcing in Logistics", "Pricing", " General course of transport ”,“ Unified transport system ”,“ Branding ”. Performs the management of theses and master's theses. She participated in international and national conferences, has 123 scientific articles, 4 textbooks on "State regulation of the economy", "History of economic studies", "Pricing", "Baғa belgileu", 2 electronic textbooks "GRE", "IED", 2 monographs "Time Management", "Consumer Market Pricing: Theory and Practice", 5 short courses of lectures, 2 articles by Scopus. He has more than 20 image publications in foreign and national editions. Participation in 2015 in a research project funded by the Ministry of Education and Science of the Republic of Kazakhstan on the theme “Sustainable innovative development of knowledge- intensive industries based on the use of the concept of open innovation”. Participation in 2018 in the project “New humanitarian knowledge. 100 new textbooks in the Kazakh language "in the framework of the state program" Rouhani zagyru "as the author of the video course" Principles of Marketing "